How did Marvel's Captain America, Thor and Iron Man apply Design Thinking in Avengers Endgame?
I love Marvel movies and have spent hours understanding underlying themes and motivations of characters across the Marvel Cinematic...
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Daniel Ling
3 min read
What's the Power of Creative Matrix that Prompt- P&G, Apple and Google- to Use It?
Creative Matrix is a tool or a framework that helps individuals and teams in generating new and innovative ideas during the Ideation...
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Daniel Ling
3 min read
Design Thinkers' Example to Elevator Pitch
Essentially, an elevator pitch is a snazzy sales pitch. An elevator pitch is the conversation starter between you and potential investors...
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Daniel Ling
5 min read
Maximizing ROI: How to Prioritize and Converge Ideas for Business Success
After hours of brainstorming, you find yourself buried in heaps of promising ideas. Every post-it- promises a product, every doodle-...
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Daniel Ling
3 min read
What's All This Buzz About Customer Journey Map?
A Customer Journey Map (CJM) is a method of documenting and visualising experiences a customer has with a particular product or service -...
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Daniel Ling
3 min read
Innovate Your Way to Success: How SCAMPER Can Supercharge Your Idea Generation
Ideation Phase is the 3rd Phase of the Design Thinking Process and it is the most celebrated step as the team embark on the discovery of...
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Daniel Ling
4 min read
Warning: These 5 Questioning Types Could Elevate Your Design Thinker Status
Before the packed room of presidents, prime ministers, governors, and mayors- Greta Thunberg was livid. “This is all wrong. I shouldn’t...
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Daniel Ling
3 min read
Transform Your Business with Design Thinking: A Step-by-Step Guide
Design Thinking is usually complex on paper- but let me break it down in simple terms so that it is rather easy for you. Also, there are...
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Daniel Ling
3 min read
Think Like a Designer: The Top 5 Ground Rules for Innovation
Design thinking is mostly celebrated as a set of step-by-step framework with tools incorporated within each step. However, knowing all...
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Daniel Ling
3 min read
The Ultimate Meaning to Personas and Why You Should be Excited
A persona is a fictional meaning of a target segment that you are designing your service for. It embodies the functional, social and...
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Daniel Ling
4 min read
4 Tips of Telling Power Stories You Wished You Knew
“People do not buy goods and services. They buy relations, stories and magic.” - Seth Godin Stories will help your audience empathise...
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Daniel Ling
3 min read
Unlocking the Power of Empathy: The Secret to Creating Products Your Users Will Love
Successful products and services are used and loved because they solve a real problem or cater to a real need. Discovering real user...
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Daniel Ling
3 min read
Empathize Phase- How to Structure Your Interview to Amazing Insights?
Empathising with a user’s problem, in the Design Thinking methodology, starts off with plenty of questions and conversations. The first...
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Daniel Ling
4 min read
Unlocking the Power of Design Thinking: What Makes it a Unique Way of Thinking? (Part 2)
I would like to kickoff with an important aspect of Design Thinking that many of my participants are very interested about. What makes...
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Daniel Ling
4 min read
What Makes Design Thinking a Unique Way of Thinking? (Part 1)
In psychology, it is believed that the left brain controls the more logical, analytical functions, whereas the right hemisphere processes...
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Daniel Ling
3 min read
Design Thinking: The Ultimate Competitive Advantage for Companies, Society, and Individuals
1. Companies Need Design Thinking to Innovate “Innovation distinguishes between a leader and a follower.” - Steve Jobs, Apple CEO...
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