I love Marvel movies and have spent hours understanding underlying themes and motivations of characters across the Marvel Cinematic...

Creative Matrix is a tool or a framework that helps individuals and teams in generating new and innovative ideas during the Ideation...

Essentially, an elevator pitch is a snazzy sales pitch. An elevator pitch is the conversation starter between you and potential investors...

After hours of brainstorming, you find yourself buried in heaps of promising ideas. Every post-it- promises a product, every doodle-...

A Customer Journey Map (CJM) is a method of documenting and visualising experiences a customer has with a particular product or service -...

Ideation Phase is the 3rd Phase of the Design Thinking Process and it is the most celebrated step as the team embark on the discovery of...

Before the packed room of presidents, prime ministers, governors, and mayors- Greta Thunberg was livid. “This is all wrong. I shouldn’t...

Design Thinking is usually complex on paper- but let me break it down in simple terms so that it is rather easy for you. Also, there are...

Design thinking is mostly celebrated as a set of step-by-step framework with tools incorporated within each step. However, knowing all...

A persona is a fictional meaning of a target segment that you are designing your service for. It embodies the functional, social and...

“People do not buy goods and services. They buy relations, stories and magic.” - Seth Godin Stories will help your audience empathise...

Successful products and services are used and loved because they solve a real problem or cater to a real need. Discovering real user...

Empathising with a user’s problem, in the Design Thinking methodology, starts off with plenty of questions and conversations. The first...

I would like to kickoff with an important aspect of Design Thinking that many of my participants are very interested about. What makes...

In psychology, it is believed that the left brain controls the more logical, analytical functions, whereas the right hemisphere processes...

1. Companies Need Design Thinking to Innovate “Innovation distinguishes between a leader and a follower.” - Steve Jobs, Apple CEO...