The Ultimate Meaning to Personas and Why You Should be Excited
A persona is a fictional meaning of a target segment that you are designing your service for. It embodies the functional, social and...
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Daniel Ling
4 min read
4 Tips of Telling Power Stories You Wished You Knew
“People do not buy goods and services. They buy relations, stories and magic.” - Seth Godin Stories will help your audience empathise...
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Daniel Ling
3 min read
Unlocking the Power of Empathy: The Secret to Creating Products Your Users Will Love
Successful products and services are used and loved because they solve a real problem or cater to a real need. Discovering real user...
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Daniel Ling
3 min read
Empathize Phase- How to Structure Your Interview to Amazing Insights?
Empathising with a user’s problem, in the Design Thinking methodology, starts off with plenty of questions and conversations. The first...
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Daniel Ling
4 min read
Unlocking the Power of Design Thinking: What Makes it a Unique Way of Thinking? (Part 2)
I would like to kickoff with an important aspect of Design Thinking that many of my participants are very interested about. What makes...
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Daniel Ling
2 min read
How to be a Certified Design Thinker in 3 Days That Will Transform Your Life! (Video)
Video of series of activities that participants will do during the fun and action-packed 3 days Design Thinking Certification Course! Hi,...
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Daniel Ling
1 min read
Advanced Design Thinking Certification Course - 27-29 June - Awesome Images!
Conducted a public run with awesome participants from different industries such as Mizuho Bank, MOE, Bosch and NUS etc in June. Had great...
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Daniel Ling
1 min read
Awesome Training Goodie Pack for Design Thinking Training Workshop!
Emerge Creatives provide participants with an awesome extensive training pack for the Advanced Design Thinking Certification workshop-...
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Daniel Ling
4 min read
What Makes Design Thinking a Unique Way of Thinking? (Part 1)
In psychology, it is believed that the left brain controls the more logical, analytical functions, whereas the right hemisphere processes...
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Daniel Ling
3 min read
Design Thinking: The Ultimate Competitive Advantage for Companies, Society, and Individuals
1. Companies Need Design Thinking to Innovate “Innovation distinguishes between a leader and a follower.” - Steve Jobs, Apple CEO...
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Daniel Ling
7 min read
Interview with Daniel Ling - Designer in a Business Suit
A group of NUS Industrial Design juniors, Felicia, Efrim and Raymond came over for an interview about me to be included to their alumni...
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